Privacy Policy

Your privacy matters to us. Learn how we collect, use, and protect your personal information.

Last updated: January 2025

Introduction

Miravox is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services. We understand the importance of maintaining the confidentiality of your personal health and wellness information.

By accessing or using our services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use our services.

Information We Collect

We collect several types of information to provide and improve our services to you. This includes personal information you voluntarily provide, such as your name, email address, age range, and dietary preferences when you create an account or complete our wellness assessments.

We also collect usage information automatically when you interact with our platform, including your IP address, browser type, operating system, and pages visited. This technical information helps us understand how our services are used and allows us to improve the user experience for our community members.

Health-related information is collected only when you choose to provide it through our meal planning tools, wellness tracking features, or consultation forms. This sensitive information is handled with the highest level of care and protection in accordance with applicable data protection regulations.

How We Use Your Information

Your personal information is used primarily to provide you with personalised nutrition guidance and wellness support. This includes creating customised meal plans based on your dietary preferences and health goals, sending you relevant educational content about senior nutrition, and facilitating communication with our registered nutritionists.

We use your information to improve our services through analytics and research, always ensuring individual privacy is maintained. Your data helps us understand which features are most valuable to our community and guides the development of new tools and resources for senior wellness.

Communication purposes include sending you important service updates, responding to your inquiries, and providing customer support. We may also use your information to comply with legal obligations and protect the rights and safety of our users and the general public.

Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personally identifiable information to third parties without your explicit consent, except as described in this policy. We may share your information with trusted service providers who assist us in operating our website and conducting our business, provided they agree to maintain confidentiality.

In certain circumstances, we may disclose your information when required by law, such as responding to a court order, legal process, or government request. We may also share information when we believe disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.

If Miravox is involved in a merger, acquisition, or asset sale, your personal information may be transferred. We will provide notice before your personal information is transferred and becomes subject to a different privacy policy.

Data Security and Retention

We implement appropriate technical and organisational security measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include secure servers, encryption of sensitive data, regular security assessments, and strict access controls for our team members.

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. When we no longer need your information, we securely delete or anonymise it in accordance with our data retention policies.

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is completely secure. Therefore, we cannot guarantee absolute security but will notify you of any significant data breaches in accordance with applicable regulations.

Your Rights and Choices

Under applicable data protection laws, you have several rights regarding your personal information. You may request access to your personal data, request correction of inaccurate information, request deletion of your data, object to processing of your information, or request restriction of processing in certain circumstances.

You can update your account information and communication preferences at any time by logging into your account or contacting our support team. You may opt out of receiving promotional communications from us by following the unsubscribe instructions in our emails or updating your preferences in your account settings.

If you have concerns about our data practices or wish to exercise any of your rights, please contact us using the information provided below. We will respond to your requests in accordance with applicable data protection laws and within reasonable timeframes.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyse website traffic, and personalise content. Cookies are small data files stored on your device that help us remember your preferences and improve our services.

We use both session cookies, which expire when you close your browser, and persistent cookies, which remain on your device until they expire or are deleted. You can control cookie settings through your browser preferences, though disabling certain cookies may affect the functionality of our website.

For detailed information about our use of cookies and your choices regarding cookies, please refer to our Cookie Policy, which forms part of this Privacy Policy and provides comprehensive information about our tracking practices.

Third-Party Links

Our website may contain links to external websites operated by third parties. These links are provided for your convenience and do not signify our endorsement of such websites or their content. We are not responsible for the privacy practices or content of these external sites.

We encourage you to review the privacy policies of any third-party websites you visit through links on our site, as their practices may differ significantly from ours. Your interactions with these websites are governed by their respective privacy policies, not this one.

Children's Privacy

Our services are designed for adults aged 50 and over and are not intended for children under 18. We do not knowingly collect personal information from individuals under 18 years of age. If we become aware that we have collected personal information from someone under 18, we will take steps to delete such information promptly.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately so we can address the situation appropriately.

International Data Transfers

As we are based in the United Kingdom, your personal information will primarily be processed within the UK. However, some of our service providers may be located in other countries, and your information may be transferred to and processed in countries outside the UK and European Economic Area.

When we transfer your personal information internationally, we ensure appropriate safeguards are in place to protect your data in accordance with applicable data protection laws, including the use of standard contractual clauses or other approved transfer mechanisms.

Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable laws. When we make material changes, we will notify you by email or through a prominent notice on our website before the changes take effect.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our services after any modifications indicates your acceptance of the updated Privacy Policy.

The date of the most recent update is shown at the top of this policy. Previous versions of this Privacy Policy are available upon request.

Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please don't hesitate to contact us. We are committed to addressing your privacy concerns promptly and transparently.

Get in Touch

For privacy-related inquiries, please use the contact form on our website or reach out through the communication channels provided in your account dashboard.

We aim to respond to all privacy inquiries within 30 days and will work with you to resolve any concerns about our handling of your personal information.